They started successful negotiations with Leyland Truck & Bus company which resulted in the founding of Leyland Motor Corporation in 1961. Allick Dick was convinced that Triumph-Standard needed a strong partner to stay in business during the years to come. John Black's assistant Allick Dick took his place. In this period the board of directors were fed up with the stubborn and unpredictable behavior of Sir John Black they sacked him. Triumph hired the successful Italian designer Michelotti in the fifties of the nineteenth century to design a compact family car, the Triumph Herald. Very short after the introduction of the TR 3a the Triumph TR 3b was introduced, the only change was the larger cylinder capacity of the engine. Also the headlamps were placed a little backwards and door handles were fitted. Again Triumph changed the grille (wider, covering the entire width of the car). In the year 1957 the Triumph TR3a was presented. The TR 2 design was slightly changed, Triumph introduced a new radiator grille. The year 1955 saw the introduction of the Triumph TR 3, the first production car with factory fitted disc brakes at front. The TR 2 was an immediate success in Europe and in the United States. This no-nonsense sports car topped 100 miles per hour, the car was very robust and had its own characteristic looks. the result was the Triumph TR 2 which was presented in 1953. The 20 TS was not good enough and was evaluated. The first prototype was presented in 1952 the 20 TS later to be known as TR 1. MG was doing good business with the prewar MG TC and John Black decided to position the new Triumph sports car between MG and Jaguar. The American market did not know this kind of sports car and the beginning of a hype started. John Black decided that he had to follow a new road with the Triumph sports car too.Īfter world war two many US soldiers took small British MG sports cars home. but the XK 120 was for road use, it topped 120 miles per hour and it was far more affordable than other exotic cars like the Ferrari and Aston Martin. This very slick sports car with it's all enveloping body must have been inspired by the prewar BMW racing cars. In the year 1948 Jaguar Cars (just like Standard-Triumph located in Coventry) astonished the entire automobile industry with the Jaguar XK 120.
which resulted in the introduction of the Triumph Roadster 2000TR(A). The cylinder capacity was enlarged up to 2000 cc. The Triumph 1800 TR roadster was not quite the sports car John Black expected it to be. There where two models, the 18T Saloon and the 18 TR Roadster. They build the Triumph 1800 based on a Standard chassis and equipped with the 1800 engine they delivered to S.S. John Black and his people started right away to bring Triumph back on wheels again. In 1945 John Black decided to acquire Triumph and what was left of it, from that day his company was named "the Standard-Triumph Company". sports cars using "his" engines and decided that he had to build sports cars too. Standard delivered engines to Swallow Sidecar Company (soon thereafter to be known as Jaguar Cars) who build nice sports cars fitted with the Standard engines.
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John Black, owner of Standard Motor Company, was thinking about how to improve his product-line of cars. In 1944 Triumph had no factory and no money left they ended in bankruptcy.Īfter the second world war Mr. Unfortunately the second world war spoiled their plans the entire factory was bombed by the German air strikes. In the year 1936 dark clouds packed together over Triumph motor corporation they had to introduce new models soon to get the sales back on track again. In the year 1934 Donald Healey won the Rally of Monte Carlo in his class driving a Triumph Gloria. In the thirties Donald Healey (the latter creator of the Austin Healey) was director of engineering at Triumph motor company. The Dolomite engine was also available with blower (compressor)! In the thirties of the ninetieth century more models followed which were placed higher in the market the Gloria and Dolomite. In the two decades before Triumph had built up an excellent name in the manufacture of bicycles and motorcycles.ĭe Triumph 10/20 was accompanied by the Super 7 in 1927. Triumph built and marketed their first car in the year 1923 the Triumph 10/20.